Abchurch advised GVC Holdings plc, a leading provider of B2B and B2C services to the online gaming and sports betting markets, on its recent successful joint £485 million acquisition of Sportingbet plc with William Hill plc.
In an exclusive partnership, the acquisition was made as part of a recommended offer for Sportingbet by GVC and William Hill plc. William Hill acquired Sportingbet’s Australian business and has been granted a call option over Sportingbet’s Spanish business. GVC has acquired all other aspects of Sportingbet plc and has now begun the task of integrating and restructuring this business into GVC.
Prior to the acquisition, Abchurch's Creative Director also rebranded and redesigned GVC's website to reflect the enlarged business.
Julian Bosdet, Senior Partner at Abchurch, said: “We are delighted to have advised GVC, a long standing retained client, on what is a truly transformational deal for the Group. Abchurch will continue to support GVC as it takes the next steps in its strategic development and builds upon its existing brands. We look forward to working with GVC on integrating and restructuring the Sportingbet business and continuing to grow the Group as one of the leading operators in these markets.”
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