In a world where professionals can be forced to quit due to public slip-ups, gaffes and a lack of political correctness (PC), we take a look at Republican hopeful Donald Trump and his Campaign trail over the past two months in order to discover whether or not as the saying goes, no publicity is bad publicity.
Donald Trump has made his wealth a central theme of his presidential bid, but has spent less on his campaign than most of his top Republican rivals. This is somewhat intriguing as the billionaire continues to lead in Republican polls, despite his ‘minimalist’ spending and controversial performances that included making inflammatory comments about a female Fox News host at the first GOP debate last week. His unorthodox campaign has gained momentum almost solely through his media appearances, which have showcased him as a candidate who says and does what he wants, without being beholden to anyone. This is in fact backed up by the fact, certainly outside of America, that he is the candidate we have been exposed to the most so far, even more than his potential Democrat rivals.
With Team Trump’s PR’s in a constant state of trepidation whenever he opens his mouth, the tycoon’s popularity continues to grow rapidly despite earlier disparaging remarks about Mexican migrants and fellow Republican John McCain’s Vietnam War record. Commentators, analysts and rival candidates have noted that Trump has connected with voters who are unhappy and disengaged with current politicians as well as the fact that he refuses to give in to those who are pressuring him to be more PC.
So, it would appear that ripping up the PR playbook is working for Trump and his entourage and two old adages come to mind when concluding what is only the start of a long Presidency campaign. Trump seems to be of that special calibre of getting away with creating controversy but if it ain’t broke, don’t fix it and so far anyway, no publicity is bad publicity.